The beautiful part of liquidating hotels is the news worthiness to the media.
Every time we would have a hotel sale the news media would show up even to the extent that we would expect a gathering large enough to set up a conference room or cocktail bar passing out pieces of memorabilia to the reporters. It turned into a great marketing tool that spread the word of our sale together with putting it into a portfolio when we would be working with future clients. I chose the following news article for your review (Click to enlarge).
Our company owned a hearse and an ambulance that we would drive to the hotel with materials and personnel stopping at key locations that we notified the news media we would be at hoping they would be there to greet us.
If the hotel was being razed we would use the hearse to symbolize the death of the hotel and if it was being refurbished we would take the ambulance to symbolize the hotel was hurt and was to be brought back to health.
To our surprise the media did show up at stops we made driving to the hotel and were more interested in the hearse and ambulance than the hotel itself. This was a lot of fun especially when we finally arrived at the hotel, being greeted by anxious people that read the prior articles for more information.
While conducting the sale we used the hearse to run around town, barhop and dine. When our company was in town everybody knew it and my job as C.O.B. was marketing and this was just a simple marketing tool, I’ll get further into that as the book progresses. Let me know what you would think about a book that goes more into this kind of stuff.
Every time we would have a hotel sale the news media would show up even to the extent that we would expect a gathering large enough to set up a conference room or cocktail bar passing out pieces of memorabilia to the reporters. It turned into a great marketing tool that spread the word of our sale together with putting it into a portfolio when we would be working with future clients. I chose the following news article for your review (Click to enlarge).
Our company owned a hearse and an ambulance that we would drive to the hotel with materials and personnel stopping at key locations that we notified the news media we would be at hoping they would be there to greet us.
If the hotel was being razed we would use the hearse to symbolize the death of the hotel and if it was being refurbished we would take the ambulance to symbolize the hotel was hurt and was to be brought back to health.
To our surprise the media did show up at stops we made driving to the hotel and were more interested in the hearse and ambulance than the hotel itself. This was a lot of fun especially when we finally arrived at the hotel, being greeted by anxious people that read the prior articles for more information.
While conducting the sale we used the hearse to run around town, barhop and dine. When our company was in town everybody knew it and my job as C.O.B. was marketing and this was just a simple marketing tool, I’ll get further into that as the book progresses. Let me know what you would think about a book that goes more into this kind of stuff.
Clem D. Long
Auctioneer and Hotel Liquidator
Founder and former C.O.B. of National Content Liquidators
Third generation of Auctioneers
1 comment:
Pretty cool blog, it's like going back in history. Keep up the information, it's really cool.
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